Oltea
Serban Pârâu - Editor in Chief
Whether we are talking about
Culture, or about culture, at Radio Romania Cultural you can listen to a diversity
of programmes, with fresh subjects of the day, that bring us, at the same time,
to our attention important cultural themes.
Therefore, from Kant to Pop
culture - meaningful and understandable to anyone themes.
Since the first
broadcasting in 1928, it can be said that culture has its own place at the national
radio station and at Radio Romania Cultural. One can listen to shows of great
tradition, highly appreciated by listeners, such as radio theater, but also dynamic
shows, with a new format as are those from the first part of the day. You shouldn't
miss the correspondences, the concerts, the gala awards of some of the prestigious
institutions and many other events which can be listened only at Radio Romania
Cultural.
Strategy
| The public of Radio Romania Cultural
has a social-demographic component with an equilibrated profile (the sex component
having a slightly masculine bias) and it is strongly differentiated by the age
of the public who listens to radio in general (the average is 51 ) and the level
of education (high). At the moment, Radio Romania Cultural listener's profile
is characterized by a high degree of aging ( the average is 51 ). If the high
level of education of the listeners is normal taking into consideration the editorial
specificity of Radio Romania Cultural, the extremely small proportion of the age
segment of 20-29 is considered a major problem, especially if we take into account
the declared mission of 'cultural information, to represent a decisional dimension
in the domain of national cultural identity formation.' It is hard to imagine
how such a mission can be applied in the situation in which, the crucial population
segment of the listeners is missed exactly, to permit the achievement of the mission.
This is why a process of rejuvenation of the Radio Romania Cultural listener is
essential the target being especially the segment of age 20-29 and 30-35. |
